ChannelVission Identifies New Market Segments for Customer Revenues Grow 35% and Spurs Acquisition

ChannelVission was hired by an early stage startup in the wireless market to develop a strategic marketing plan. The company was in a rapidly growing, but heavily competitive, commodity market with multiple large market leaders. The ChannelVission team did a market analysis and identified three emerging vertical markets that offered the company opportunities where it could leverage its strengths to differentiate itself. In each of these markets, the customer had the potential to become the leader in that niche.

ChannelVission analyzed the market and developed sales and marketing plans. In two of these markets, ChannelVission led the direct sales efforts, identifying top sales prospects and helping to close business. In the third market, ChannelVission identified the top 4 industry leaders and partnered with each to certify and promote the client’s products as part of their solutions.

As a result the company’s revenues increased by 35% and led to its acquisition by a leading international service provider.

ChannelVission Opens New Channel – Increases Client Revenues by 15%

ChannelVission was hired by a vendor of disaster recovery appliances for the SMB market to identify new channel opportunities and increase revenues. ChannelVission did a thorough market analysis and targeted the 700,000 Microsoft partners as a prime, untapped channel for the company. Some 30,000 prospective resellers were identified and then individually interviewed and qualified by the ChannelVission team. A new partner program and pricing were developed specifically targeted to Microsoft resellers. A new marketing program was implemented to support reseller recruitment and enablement. ChannelVission led the recruiting efforts, signing several hundred new resellers for the client and increasing total company revenue by over 15%.

ChannelVission Establishes US Sales & Marketing Front-Office for European Customer Grows From Follower to Market Leader

ChannelVission was hired by a European-based startup to establish a presence in the U.S. market. The client had limited resources, but knew that the U.S. market had too much potential to ignore. Rather than try to grow sales remotely without “feet on the street”, or hire a US-based team, the client chose to outsource their sales and marketing front office to ChannelVission.

The ChannelVission team analyzed the market, and developed sales and marketing plans. In two of these markets, ChannelVission led the direct sales efforts, identifying top sales prospects and helping to close business. Where appropriate, ChannelVission recruited and managed channel partners to maximize company revenue.